Project: Cabins at Yowochas
Client: YWCA Edmonton
For over 100 years, the Cabins at Camp Yowochas has offered a safe and affordable haven on the beautiful shores of Lake Wabamun. While the pandemic saw dramatic program changes, YMCA Edmonton yearned to keep this magical place open and accessible. The Adams Agency was tasked to instigate a dramatic renovation and ensuing campaign in an effort to keep the Camp open to offer refuge to those who might need it. We are proud to be an instrumental partner to bring the brand new cabins at Yowochas to life. Working with a very limited not-for-profit budget, we were happy to help secure sponsorship and donations from businesses around the city to ensure essential dollars continued to support vulnerable women and families
Highlights
As the project lead at The Adams Agency, I ensured the renovation and campaign for the Cabins at Camp Yowochas were delivered on time and within budget through effective project management. By meticulously planning resources, tasks, and deadlines while addressing challenges promptly, we guaranteed the success of the initiative.
I also led efforts to secure sponsorships for furniture, flooring, and materials from IKEA Canada, Divine Flooring, Home Depot, Cloverdale Paint, and Priority Painting, with photography generously donated by Nick Hirschmann Photography. These contributions nearly doubled the allotted project budget, allowing us to deliver an impactful and transformative outcome for the community.
Part of project also included leading influencer partnership with designer Justine Ma, generating nearly 88,000 online impressions that were instrumental in the campaign’s launch.
Public relations efforts for the newly renovated cabins secured over 408,000 impressions and an earned media value exceeding $55,000. The campaign garnered coverage in top outlets, including CTV Edmonton, CBC Radio, Curiocity Edmonton/Calgary, and a front-page digital feature in Western Living Magazine.
